VP Creative Director, Radical Share | June 2021 - December 2023

I led the creative team for the internal digital marketing agency for the Ad Populum family of brands, which includes some of the world’s leading consumer product companies: NECA, Kidrobot, Loot Crate, Chia Pet and more. Responsible for all marketing creative needs: creative strategy, brand management, UI/UX, web design, digital content, social media motion graphics advertising, commercial production, in-person event design, photography, copywriting.

You know Chia from the old "Ch- Ch- Chia" commercials that began in the 80s and is known across generations. We did a major rebranding to revitalize this iconic brand with a cool new look that paid homage to its retro roots on a new website with a playful interactive web experience. We kicked off the rebranding with the launch of the Ice Spice Chia Pet bringing the Chia brand to a whole new generation of buyers on TikTok and Instagram. We partnered with Ice Spice's production crew to make a hilarious video that got a ton of media pickup (Rolling Stone, BET, The Hollywood Reporter). Chia continues to be a beloved brand that is ever evolving and growing!