Calphalon Logo

Design Director, Cooking.com | 2010 - 2016

Calphalon, the leader in premium cookware and kitchenware, joined forces with Cooking.com in 2010 with the launch of the Calphalon Store on the Powered-by Platform. The shopping destination we built merged seamlessly with the parent site, marrying delicious recipes, culinary tips and tricks, and product information to form a unified online experience for Calphalon customers.

Over the years, we worked closely with the Calphalon team to create engaging and information e-mail marketing messages in line with the Calphalon Mission: "...to be the approachable culinary expert in kitchenware, enhancing the home chefs' food experience during planning, prep, cooking, and baking."

Calphalon Store Website

Calphalon Store Homepage

Calphalon Store Homepage Calphalon Store Homepage Calphalon Store Homepage

Calphalon Store Style Overview

Calphalon style guide assets Calphalon style guide assets

Complete style guide can be downloaded here:

Calphalon Store Email Examples