Design Director, Cooking.com | 2010 - 2016
Calphalon, the leader in premium cookware and kitchenware, joined forces with Cooking.com in 2010 with the launch of the Calphalon Store on the Powered-by Platform. The shopping destination we built merged seamlessly with the parent site, marrying delicious recipes, culinary tips and tricks, and product information to form a unified online experience for Calphalon customers.
Over the years, we worked closely with the Calphalon team to create engaging and information e-mail marketing messages in line with the Calphalon Mission: "...to be the approachable culinary expert in kitchenware, enhancing the home chefs' food experience during planning, prep, cooking, and baking."