Epicurious Shop Logo

Design Director, Cooking.com | 2011 - 2014

Epicurious.com, a Condé Nast Digital site, is the most award-winning food site on the web, incorporating more than 30,000 professionally tested and created recipes from the premier brands in food journalism, renowned cookbook authors, and celebrity chefs, as well as 150,000 member-submitted recipes. In 2011, Epicurious joined the Powered-by Cooking.com Platform to create a one-stop shopping experience that enables consumers to purchase an assortment of kitchenware and specialty foods tailored to the Epicurious audience and integrated seamlessly with the site’s recipes and content.

We also provided e-mail marketing services and worked closely with the experts at Epicurious to align the shopping experience with the content of the parent site. We integrated into the platform, expert tips called “Epi Picks” &emdash; favorite, “go-to” products selected by the experts at Epicurious.

Epicurious Shop Website

Epicurious Shop Homepage

Epicurious Shop Homepage Epicurious Shop Homepage

Epicurious Shop Style Overview

Epicurious style guide assets Epicurious style guide assets

Complete style guide can be downloaded here:

Epicurious Shop Email Examples