VP Creative Director, Radical Share | June 2021 - December 2023

I led the creative team for the internal digital marketing agency for the Ad Populum family of brands, which includes some of the world’s leading consumer product companies: NECA, Kidrobot, Loot Crate, Chia Pet and more. Responsible for all marketing creative needs: creative strategy, brand management, UI/UX, web design, digital content, social media motion graphics advertising, commercial production, in-person event design, photography, copywriting.

Kidrobot is acknowledged worldwide as the premier creator and dealer of limited-edition art tops and premium plush. Kidrobot is a collective of dreamers who want to create a space where art, design and surprise meet. The element of surprise - the nod, the magic - finds its way into everything Kidrobot does, creating a point of differentiation. Kidrobot is an innovative cross between sculpture and conceptual art, offering not only a powerful medium for today's international fashion designers, illustrators and artists, but also the creative canvas for e merging street trends and pop art. Kidrobot figures retail anywhere from $5 to $25,000, and many appreciate in value over time.