VP Creative Director, Radical Share | June 2021 - December 2023

I led the creative team for the internal digital marketing agency for the Ad Populum family of brands, which includes some of the world’s leading consumer product companies: NECA, Kidrobot, Loot Crate, Chia Pet and more. Responsible for all marketing creative needs: creative strategy, brand management, UI/UX, web design, digital content, social media motion graphics advertising, commercial production, in-person event design, photography, copywriting.

NECA is a leading creator, marketer, and global distributor of licensed consumer products based on some of the world’s most recognizable movies, video games, and comic books. Founded in 1996, NECA is now synonymous with detailed action figures. After the inception of its toy division in 2002, they began by focusing on some of the most sought-after slasher icons like Michael Myers, Jason Voorhees, and Freddy Krueger; then highlighting niche characters like Sam from Trick ‘r Treat and beginning what would become the world’s largest action figure lines for Alien and Predator. In the years since, NECA has grown immensely, dominating the horror category while becoming a go-to source for toys from more beloved pop culture classics like Teenage Mutant Ninja Turtles, Gargoyles, Chucky, and Universal Monsters. Their action figures, prop replicas, and other collectibles can be found in Target, Walmart, Best Buy, and in thousands of independent brick and mortar stores across the United States, and distribute worldwide to almost every country.