Design Director, Cooking.com | 2012 - 2013

Chef Knife Guru was a bit of an SEO experiment for the Cooking.com team that provided us designers with free reign to flex our creativity muscles. The experiment was to build a store with a blog with a sole focus on cutlery, featuring expert tips on knife skills and articles about different types of knives and top brands in cutlery. I instigated a team "logo-off" — a fun excercise in branding where all design team members brainstormed and submitted ideas for a logo to represent the Chef Knife Guru store. After a creative session in the kitchen where we carved mustaches from orange and apple peels, we arrived at the winning logo seen here.