Social media has become an essential part of the modern customer journey. It can be used to wow audiences, grow your brand reputation and influence purchase decisions at every stage, from discovery to advocacy. Leveraging the real-time nature of social media data allows us to rapidly test, analyze and adapt our marketing strategies and apply learnings across all channels in our integrated campaigns.
In my years of experience working in paid social media channels, I've adapted workflows and trained creative teams to respond to many shifting requirements from our marketing teams. At times, the priority has been to quickly produce lots and lots of assets that can be run in tests and live for just a few days so that the content is always fresh. Other times, the priority has been to invest more time in creating compelling video content that elevates brand visibility, engagement, and conversion rates. Below I've collected an array of social video content that I've produced with my teams over the years that cover a range of owned and paid strategies.