Kraft Logo

Design Director, Cooking.com | 2009 - 2011

With it's origins as a wholesale door-to-door cheese business in Chicago in the early 1900s, Kraft Foods Inc. evolved over the years, undergoing many acquisitions and mergers, to become an American multinational confectionery, food and beverage conglomerate. The Kraft Store site on the Powered-by Cooking.com platform of brands, featured products recommended by the Kraft Kitchens experts to make life better and easier for the home cook.

Kraft Store Website

Kraft Store Homepage

Kraft Store Style Overview

Kraft style guide assets Kraft style guide assets Kraft style guide assets

Complete style guide can be downloaded here:

Kraft Store Email Examples