Product Development
Cooking.com Coffee Brand Development
Our Merchandising team partnered with a gourmet coffee roaster to develop a custom line of Cooking.com branded coffee, and my team was tasked with developing the packaging for the line. The names were inspired by the vibrant California coastal communities that surround us: Manhattan Beach, Marina Del Rey, and Venice Beach. Below I've included the branding research we explored throughout the development process from ideation to the final product.
Cooking.com Everyday Pan Packaging
The Cooking.com Everyday Pan was designed to be the ultimate all-purpose, go-to pan. Below I've included the packaging design explorations and final product packaging we developed for the pan.
Steamy Kitchen Oil Label and Wok Packaging
We worked closely with Jaden Hair, recipe developer, food columnist and food photographer behind the popular family food blog, Steamy Kitchen, to design a wok that includes all of her must-have features, and a Rice Bran Oil distinguished by its high smoke point and neutral taste for high-heat cooking. Below are the label and packaging designs we created using the Steamy Kitchen branding.
