Below I've provided an example of a critical UX test we developed for Loot Crate centered on product photography. As a mystery subscription box, it's important that the images shown on a product detail page accurately reflect the types of items one can expect to recieve in their box each month. We do this by showing previous items as an example so that the current month's items can remain a surprise for when the subscriber receives their crate.
See the test below for details on what we tested, how and who we tested with, as well as the key findings from the tests performed.